The Blue Tick on WhatsApp signifies that your business has been verified as an Official Business Account (OBA). This recognition enhances trust and credibility with your customers. Here’s a guide to applying for Blue Tick verification directly through your WhatsApp Manager—for free.
Pre-Requisites for Blue Tick Verification
Before submitting a request, ensure the following requirements are met:
- WhatsApp API Approved Business Account:
- Your account must already be approved for WhatsApp APIs.
- Two-Step Authentication:
- Two-step authentication must be enabled for your phone number. (Enabled by default for WePOS users.)
- Facebook Business Manager Verification:
- Your Facebook Business Manager account must be verified. – redirect to
- Approved Display Name:
- The display name associated with your account must be approved.
- Messaging Limit Tier:
- Recommended Tier 2 (10K Customers/24 hours) or above for higher credibility.
- Notable and Reputable Brand:
- Your business must be well-known with substantial media coverage.
- At least five supporting links from reputable sources (e.g., Reuters, Business Insider, Economic Times, Wikipedia) are recommended.
Steps to Apply for Blue Tick Verification
- Access WhatsApp Manager:
- Navigate to Facebook Business Settings → WhatsApp Accounts → WhatsApp Manager.
- Open Phone Numbers Section:
- Click on the “Settings”icon in the Phone Numbers
- Go to Profile Tab:
- Under the Official Business Accountsection, click “Submit Request”.
- Fill Out the Form:
- Provide required details and links to press/media articles demonstrating your business’s notability.
- Submit the Request:
- Meta will review your application within 1–2 business days.
Important Notes
- Approval Not Guaranteed:
- Approval for the Blue Tick is determined solely by WhatsApp. Meeting all pre-requisites does not guarantee approval.
- Blue Tick verification is different from API verification—a business may be approved for APIs but not for the Blue Tick.
- Reapply After Rejection:
- If your request is rejected, you may submit a new request after 30 days. Use this time to strengthen your brand’s online presence and secure more media coverage.
FAQs
What Is the Purpose of the Blue Tick?
The Blue Tick helps customers identify verified businesses, boosting trust and engagement.
Can Individuals Apply for Blue Tick Verification
No, only businesses are eligible for Blue Tick verification.
Where Can I Learn More?
For more details, refer to the official WhatsApp documentation:
Official Business Account Overview
For any questions or assistance with your application, contact WePOS Support at support@wepos.ai. We’re here to guide you!
