As of November 1, 2023, completing Meta Business Verification is no longer mandatory to increase your WhatsApp Business API messaging limit. Businesses can expand their messaging capabilities by meeting specific criteria without undergoing verification.
Default Messaging Capabilities with WePOS
When you get started with WePOS, your account includes:
- Business-Initiated Messaging: Send messages to up to 250 unique contacts every 24 hours.
- WhatsApp Numbers: Add up to 2 phone numbers on the WhatsApp Business API.
- User-Initiated Replies: Respond to user-initiated messages without any restrictions.
How to Increase Business-Initiated Messaging Limits
You can expand your messaging limit through either of the following methods:
- Complete Meta Business Verification
- Completing business verification is a straightforward way to increase your messaging limit.
Follow this guide to get started:
- Message 1,000 Unique Contacts in 30 Days
- Send messages to 1,000 unique contacts within a rolling 30-day period.
- Maintain a high-quality rating for your messages by adhering to WhatsApp’s guidelines.
Learn more here:
Key Takeaway
With the updated policy, Meta Business Verification is no longer required if you meet the above criteria, providing businesses with greater flexibility to scale their operations on WhatsApp.
For additional questions, reach out to WePOS Support at support@wepos.ai.
