Overview
When you add a new phone number to your WhatsApp account in the Facebook Business Manager for use with WePOS, you’ll need to assign it a display name. This name is crucial for creating a certificate required for the WhatsApp Business API to function. Following the approval of your business verification and display names for your phone numbers, you might benefit from increased messaging limits and phone number capacities. Additionally, if you are actively using your WePOS account, Meta might display this name instead of the phone number, although this is controlled by Meta and not WePOS.
Note: Changes to the display name post-initial approval will require a review and must be approved before they can be used again.
Display Name Guidelines
Your display name should directly relate to your business and must adhere to the WhatsApp Commerce and Business policies. Compliance with these guidelines is essential for using the WhatsApp Business API and for qualifying as an official WhatsApp business account.
Principles and Best Practices
Here are five key principles to guide you in choosing an appropriate display name, accompanied by examples and best practices:
- Compliance with Policies
- Accepted: ABC Wine Glasses
- Not Accepted: ABC Wine
- Ensure your display name does not violate any policies, particularly if you have multiple WhatsApp business accounts for different business divisions. Only those compliant with WhatsApp’s Commerce Policy may use a business account.
- Accurate Representation of Your Business
- Accepted: Fresh Produce Test
- Not Accepted: John Doe; Fashion; New York; Best Products at the Lowest Prices!
- The display name should represent a business, its products, services, or departments, and must not be overly generic or misleading.
- Consistency with External Branding
- Accepted: Fresh Produce Cold Pressed Juices
- Not Accepted: Fresh Produce Juices; FP Cold Pressed Juices
- The display name should be consistent with how your business is branded externally, such as on your website or in marketing materials.
- Clear Relationship with Your Business
- Accepted: Fruit Snacks by Fresh Produce
- Not Accepted: Fruit Snacks (if Fresh Produce owns the brand but the association isn’t publicly documented)
- The display name must clearly relate to your business as referred on your website or in external media.
- Correct Formatting
- Accepted: New City Computers
- Not Accepted: NEW CITY COMPUTERS; @New City Computers; New City Computers™
- Ensure proper use of capitalization, punctuation, and avoid unnecessary additions like emojis, extra words, or trademark symbols unless they are part of the official branding.
- Capitalization: Must match the business’s usual branding; all caps are acceptable only if it is the standard for the business.
- Spacing: Must be consistent with how the business name is formatted externally.
- Punctuation and Symbols: Avoid adding any symbols not used in the official business name.
- Extra Words: Can include words indicating country/region, department/function, or specify if it is a “Test” or “Demo” account, with the first letter capitalized.
- Minimum Characters: Display names must contain at least 3 characters and should not be in URL format.
Adhering to these guidelines helps ensure that your WePOS display name is approved quickly and without issues, facilitating smoother communication through WhatsApp and enhancing your business operations.
